Livro: Simulated Test Marketing - Capa Dura - Kevin J. Clancy / Robert S. Shulman / Mariane Wolf - Sebo Online Container Cultura

Descrição do Livro

• Autor: Kevin J. Clancy / Robert S. Shulman / Mariane Wolf
• Editora: Lexington Books
• ISBN: 9780029055052
• Estante: Marketing
• Idioma: Inglês
• Peso: 625g
• Ano: 1994
• Dimensões: 24.20 x 16.30 x 2.50 cm
• Localizador: /

An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.