Livro: The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow\'s Profits - Capa Dura - Adrian J. Slywotzky - Sebo Online Container Cultura

Descrição do Livro

• Autor: Adrian J. Slywotzky
• Editora: RANDOM HOUSE
• ISBN: 9780812929003
• Estante: Administração
• Idioma: Inglês
• Peso: 671g
• Ano: 1998
• Dimensões: 24.20 x 16.30 x 3.00 cm
• DESCRIÇÃO: - Livro Usado, higienizado e embalado termicamente. - Amarelamento acompanhado de manchinhas amareladas, na parte interna das capas e nas bordas das páginas, causados pela ação do tempo. - Grifos com caneta marca texto, nas partes que o antigo leitor considerou relevantes. - Leves desgastes nas bordas das capas - No geral, encontra-se em bom estado de conservação.
• Localizador: 87982 / C-B-4-6

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone?

The Profit Zone provides the answers. It is an original and practical explanation of how and why high profit happens, revealing the strategies of twelve of today's great success stories--a group of companies and executives that have created over $700 billion in market value for their shareholders. More importantly, it shows the lessons that can be learned from the business design of these companies--adaptations that enabled them to always be several steps ahead of competitors in meeting customer priorities. Some examples:
The profit lessons any product company can learn from Jack Welch's "sell solution, not just the box" business design at GE.