Graphic Design on a Limited Budget: Cutting Costs Creatively for the Client features over 200 projects from top design firms around the world. Each project highlights the innovative ideas used by each designer or firm to keep the project within the client's limited budget without sacrificing creativity or strong, effective design; and presents projects in the areas of packaging, corporate identity, brochures, direct mail, and promotion for a wide range of clients.
Featured cost-cutting ideas include special printing techniques, paper choice, use of recycled materials, dual-use designs, and much more. An invaluable reference and tool for designers and clients with big ideas on a limited budget.
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